Toyota and its USA target market Essay Example | Topics and Well Written Essays - 1750 words

Toyota and its USA target market - Essay ExampleThe guiding policy of the company has been labor of best attribute vehicles at the lowest possible cost and in the safest environment. The company has expanded to otherwise countries including the USA where it has created a firm base in vehicle production. Over the last decade, they throw away experienced rapid growth and diversification in the USA market in an attempt to increase their scope and quality.In the USA, the automotive sector is very competitive with companies like Toyota, Ford, Chrysler, Chevrolet, Dodge, Jeep and Hummer all competing against from each one other. With such(prenominal) companies in the industry, Toyota has had to employ superb marketing strategies in order to assert and increase its customers. They have also consistently improved the quality of vehicles they produce with major improvements in the body shape, speed and luxury. Their improvements in quality of vehicles have earned them customer loyalty that has ensured that the companies sales continually increase.The management of the Toyota Company has occupied different marketing strategies in order to overcome the stiff competition in the USA. Toyota has designed execution of instrument and control programs that are aimed at increasing the acceptableness of its products in the USA market. Its competitors have produced vehicles of similar quality like theirs but social marketing has done a great deal in ensuring they maintain their customers. The company has involved itself in community work, which has made the public appreciate the company and thus secure their products while in need. Toyota has been in the forefront in environmental management and has organized cleanings exercises in cities such as New York and Michigan an act that publicizes them more and makes the pubic accept them more. Increasing the social acceptability has helped them gain competitive advantage over their competitors and thus thrives in the USA mark et.Toyota has also implemented increase marketing by providing additional