Global Popularity of Brand Playboy Research Paper

Global Popularity of Brand playboy - Research Paper ExampleThe beginning of playboy was seen in 1953 by owner Hugh Heffner, at that time known as Stag. The approach was to offer a time for men that included nude female models, journal articles and fiction. The first issue was focused on pictures of the celebrity, Marilyn Monroe and sell an average of 53,991 copies within a few weeks. From here, Hefner began to work with Eldon Sellers in Chicago for enhancing the trend of the magazine. To enhance this, the models were own with the different components which added to the distinguish of Playboy, including the Playboy bunny, which was known for being placed in the magazine in a discreet area for men to find. The height of the magazine circulated into the 1970s as the main magazine with the particular(prenominal) content. After this time, pornographic videos, Penthouse and other magazines focused on specific audiences began to compete with the magazine. However, it continues to sell an average of 2.6 one million million million magazines per month.The intimacy of the magazine led to the development of production, specifically because the magazine wasnt able to produce the images immaterial of the magazine. The development of the playboy bunny was able to add into this image in the 1970s to lead to the popularity of the magazine. The merchandise includes t-shirts, caps, household items, cards, cosmetics, jewelry, mobile phone accessories, mugs and posters. However, the merchandise continued to be sold because it worked as a bearing of advertising the magazine and the overall ideology of the brand. Most of the merchandise grew in the 1980s and 1990s and was introduced globally, specifically to make a defined understanding of the brand name in relation to the magazines which were sold2. Current delimit of Playboy The merchandise which grew into an international brand not only went through a rising popularity. The Playboy brand was known for a continuous rise and fall in the amount of merchandise open to those interested in the brand. After the 1970s, the brand declined because of the other competitors which began to offer the same type of magazine and which have other options for sales with the Playboy brand. This pushed Playboy into building the brand identity through the merchandise and allowed them to die back into popular rankings at a global level. Today, the judgment of adult entertainment has been reinvented through the concept of Playboy, specifically because of the decline which occurred in the 1970s. The Playboy brand has built a stronger reputation with the use of engineering science and the Internet. At the same time, the merchandise which is available is growing in popularity. It is noted that this is linked specifically to the frugal turns. When the economy was booming in the 1980s and 1990s, the magazine was popular and the merchandise worked as a brand identity. However, the downturn in the economy has led more to finding the merchandise and alternative Internet sources for the Playboy magazine. This exchange was combined with the understanding of the Playboy identity as well as what the cultural set and norms are in terms of the entertainment3. The current trends as well as the changes in the economy have